Newsletter
Strategy Sessionsm
For publishers of
client newsletters
Developed by David M. Freedman
Resources
Newsletter directories including Oxbridge, List City, PubList, Newsletters In Print, etc.
Newsletter content sources: "canned" articles on a wide variety of topics, formatted in text, HTML, and PDF – some free and some for a fee, some with JPEG or TIF graphics
Articles and Reviews
Outstanding
articles (written exclusively for nwsltr.com) on developing,
launching, writing, and producing client newsletters
Reviews
of books about
writing, producing, and managing client newsletters
Outsources
Newsletter writing, editing, and development – Newsletters help
you cultivate clients relationships and showcase your expertise. Get expert
help launching, re-launching, or e-launching your publication.
Rich website content – Post your current newsletter and indexed newsletter archives on your website, along with automated subscription forms and interactive reader feedback mechanisms. Make your site a trusted resource that visitors return to often.
Definition
A client newsletter is one that you distribute free, primarily
to clients, prospective clients, and referral sources. Its objective is to
inform, educate, and demonstrate your expertise.